Give clients an offer they can't refuse
— an increased premium bonus on any bonus product! Available on applications received July 1 through September 30, 2025.
| Product | Standard premium bonus | Increased premium bonus |
|---|---|---|
| MarketEdge Bonus Index™* | 8% | 11% (first year) |
| MarketPower Bonus Index* | 12% | 15% (first year) |
| MarketTen Bonus Index* | 8% | 11% (first five years) |
| WealthMax Bonus Life® | 12% | 15% (single premium) |
* MarketEdge Bonus also has 4% Accumulation Value bonuses at the end of each of the first three years
More information on these products is available on our All-Product Summary
See the impact on this hypothetical MarketPower Bonus Index case
Premium
$100,000
Bonus
12% 15%
Bonus amount
$12,000 $15,000
Immediate Accumulation Value
$112,000 $115,000
How does the premium bonus work?
- Fully vested and permanent addition to the contract's Accumulation Value from day one
- Included in the surrender value if contract surrendered before end of contract period
- Included in the death benefit
Guarantees subject to the claims-paying ability of EquiTrust Life Insurance Company. Surrender of the contract may be subject to surrender charges or Market Value Adjustment. Withdrawal prior to age 59 ½ may be subject to an IRS penalty tax. While withdrawals will be free of any early withdrawal charges, depending on the contract, early withdrawal charges will apply to any penalty-free amounts taken during the same contract year. MarketEdge Bonus Index contract issued on Contract Form Series ICC19-ET-MPIO-2000(02-19) or ET-MPIO-2000(05-19) or ET-MPIO-2000(02-05) and MarketPower Bonus Index contract issued on Contract Form Series ICC19-ET-MPIO-2000(02-19) or ET-MPIO-2000(05-19) or ET-MPIO-2000(02-05). MarketTen Bonus Index contract issued on Contract Form Series ICC18-ET-MTB-2000(06-18) or ET-MTB-2000(06-07). WealthMax Bonus Life® is an indexed universal life insurance policy issued on Form Series ICC18-ET-WULI-2000(05-18) or ET-WULI-2000(05-18).
EquiTrust may modify or discontinue the additional premium bonus at any time. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. EquiTrust.com. For financial professional use only.
ET-MBLB-FLB-BUSP4. (07-25)